One Team.
Every Growth Lever.
One plan built on data — every lever aimed at your North Star Metric.
Find the Bottleneck.
Break It. Grow.
An app grows only as fast as its weakest point. Others add budget everywhere. We use data to find the one place growth is stuck, aim every lever there first, and move on once it breaks.
Test Wide.
Scale What Wins.
Every growth idea starts as a hypothesis. We test many of them small and fast — icons, keywords, creatives, channels. Most lose, and that is the point. Budget flows to the few that win, and the next round begins.
Data First.
Then Every Lever.
Five growth frameworks, one toolbox. Pick one to see how we put it to work.
North Star Framework
One metric that every plan grows toward.
- North Star
- LTVROASRetention
- Get found
- ASOApple Search Ads
- Get chosen
- Store creativesLocalization
- Get used
- Engagement adsIn-app events
We agree on one North Star, such as LTV or retention, and split it into inputs we can move: being found in the store, being chosen on the store page and being used after install. Every channel is judged by how much it moves those inputs.
Best forApps entering Japan or Korea that need one shared goal
AARRR funnel
Map every stage from first look to revenue.
- Acquisition
- ASOMeta AdsTikTok Ads
- Activation
- Store creativesLocalization
- Retention
- In-app eventsRetargeting
- Referral
- InfluencersUGC creatives
- Revenue
- LTV modelingAttribution
We map your users from first impression to revenue and find where they drop. Budget goes to that stage first, whether it is store conversion, onboarding or retention, before we buy more traffic.
Best forApps with installs but weak retention or revenue
Growth loops
Growth that brings in the next users.
- Store loop
- RatingsRankingsInstalls
- Content loop
- InfluencersUGC creatives
- Paid loop
- Creative analyticsAttribution
We design loops where each step feeds the next. Better ratings lift rankings, rankings bring installs, and new users leave more ratings. Creator content works the same way on social media.
Best forApps that want growth to keep going after ads stop
Kano model
Fix the basics, grow performance, add delight.
- Must-be
- LocalizationASO
- Performance
- Creative A/B testsKeywords
- Delighters
- FeaturingPlayable ads
We sort every improvement by how users feel about it. Local basics like language and store listing come first, then the levers that grow conversion step by step, then the extras that make users talk about you.
Best forGlobal apps that are not fully local yet
SMART goals
Every campaign starts with a goal we can check.
- Specific
- One marketOne metric
- Measurable
- AttributionDashboards
- Achievable
- Market research
- Relevant
- Your North Star
- Time-bound
- Sprint plans
Before launch we set one specific, measurable target tied to your North Star, with a market, a metric and a deadline. Weekly reports show where we stand, so decisions never rest on gut feeling.
Best forTeams that need clear targets and shareable reports
Growth toolbox
- Store
- ASOLocalizationFeaturingIn-app eventsPre-registration
- Paid
- Apple Search AdsGoogle App CampaignsMeta AdsTikTok AdsX AdsLINE AdsYahoo! AdsLocal ad networksRewarded adsRetargeting
- Creative
- Video adsBanner & static adsUGC creativesPlayable adsStore creatives
- Content
- InfluencersPRCommunity & social mediaOffline & OOH
- Data
- AttributionLTV modelingCreative analyticsDashboards
Rocket AdsGo Beyond the Install.
Reach engaged users across Japan, Korea and global markets, and optimize campaigns around the actions that drive your business.
Visit Rocket Ads(opens in a new tab)Find Your North Star
in Japan & Korea.
Tell us about your app. We’ll show you where growth can come from.