TOP 20 Health & Fitness Apps in iOS App Store Japan
In today’s increasingly health-conscious world, the healthcare/fitness app market is diverse, with many apps appealing to users interested in health management and fitness.
Exploring Google’s Experimental Generative AI for Custom Store Listings (with Test Results!)
In a groundbreaking move, Google Play developers now have access to an experimental AI tool that promises to revolutionize the way store listings are created. This cutting-edge feature, aptly named…
ASO Audit: Airbnb Japan
The Airbnb app has achieved the 24th position among Travel category apps in the Japanese App Store. While this accomplishment is noteworthy, a closer examination of its App Store Optimization (ASO)…
Keyword Insights: Japan App Store Discover Suggestions [November 2023]
Delving into the complexities of the Japanese language can pose a significant challenge. If you’re on the lookout for pertinent Japanese keywords within the app store, you’ve come to the right place.…
How To Do ASO in Japan? 6 Steps for Your App’s Success in Japan
Welcome to the vibrant world of app marketing in Japan, where the pursuit of excellence is matched only by the rich cultural tapestry that defines this dynamic market. As global businesses set their…
Matching Apps in Japan: Icon Trends
In our previous discussions, we delved into the dynamic world of dating and matching apps in Japan, unraveling the threads of promotion, ads, and keyword trends. Today, we embark on a visual journey,…
8 Essential Steps to Boost Your App’s Ranking on the App Store
In the fiercely competitive realm of mobile apps, securing a high rank on the App Store is pivotal for reaching your target audience. Mastering App Store Optimization (ASO) is the key to elevating…
ASO Audit Report: adidas
“adidas” on App Store Japan (As of: Nov. 13, 2023) The adidas app currently holds the 3rd position in the Sports Category on the App Store in Japan. In assessing its App Store Optimization (ASO)…
Dating Apps in Japan: Keyword Trends
With the festive season approaching, Christmas stands as a unique time in Japan, known for its association with dating and romance. If you’re read our article about Christmas in Japan, you’d know…
Puzzle Games in Japan: Screenshot Trends
In a previous discussion, we delved into the icon trends prevalent among puzzle games in Japan. However, the visual representation of a game goes beyond just its icon. In this article, we will focus…
ASO Audit Report: H&M
“H&M – we love fashion” on App Store Japan (As of: Nov. 7, 2023) The H&M app, currently holding the 21st rank in the Shopping Category within the App Store Japan, shows potential for improvement in…
Puzzle Games in Japan: Icon Trends
Previously, we delved into the common trends in the promotion and advertising of puzzle games in Japan. This time, let’s take a look at the top ranking Japanese puzzle games creatives, starting with…
ASO Audit Report: IKEA
The IKEA app, currently positioned as the 35th ranked app (at the time of writing) in the Shopping Category within the App Store Japan, demonstrates a fairly good performance in App Store…
Puzzle Games in Japan: Keyword Trends
In the ever-evolving landscape of digital entertainment, Japan has emerged as a veritable puzzle paradise. Renowned for its rich gaming culture, the Land of the Rising Sun has unequivocally embraced…
Puzzle Games in Japan: Promotions/Ads
The mobile gaming industry continues to thrive as one of the most lucrative sectors in the tech world. In 2022, the battle for user attention and engagement through advertising intensified, with…
ASO index Step-by-step Guide: App Market Insight
We’ve come to the last menu of the ASO index! In this article, we’ll uncover more powerful features ASO index has to offer. Let’s have a recap of the other menus we’ve already talked about. We’ve…
ASO index Step-by-step Guide: Keyword Analysis [Part 2]
Previously, we went over the Keyword Tracking feature of ASO index for part 1 of the Keyword Analysis panel of ASO index. If you haven’t read through that article yet, you can read it here. In this…
ASO index: Step-by-step Guide: Keyword Analysis [Part 1]
In the previous articles, we covered the step-by-step guide for ASO index’s App Overview and ASO Lab. In this article, we’ll take a closer look at the Keyword Analysis menu of ASO index. The Keyword…
ASO index Step-by-step Guide: ASO Lab
Last time, we guided you through the App Overview panel of ASO index. This time in this article, we’re going to discuss everything about ASO Lab and the power that it holds in helping you understand…
ASO index Step-by-step Guide: App Overview
Today, we’ll walk you through a step-by-step guide on using ASO index… To guide you better, we’ll divide this step-by-step article series into 5 parts – App Overview, ASO Lab, Keyword Analysis part 1…
Google’s Helpful Content and Its Effect on ASO
Google has launched a new update on its search system, called “Helpful Content.” As Google is the world’s largest search portal that transfers 5.6 billion searches per day, so the newly-added search…
Check Your ASO Score!
App Store Optimization(ASO) is an app marketing strategy that aims to increase an app’s search ranking and maximize its downloads. Applying ASO also brings more users as it is expected to increase…
Non-ASO Measures that Double the ASO Benefit
The algorithm of app stores is calculated by various factors, so it seems appropriate to implement ASO from diverse angles. While Meta Keyword Optimization is a must-to-take measure, other strategies…
RSO Advanced: How to Enhance Rating
A previous article, “CRO Advanced: How to Convert Visitors to Users,” introduced a strategy that increases the number of downloads and discussed optimizing the creatives (e.g. screenshots, icons,…
CRO Advanced: How to Convert Visitors to Active Users
Article, “MKO: Advanced: How to Select the Perfect Keywords for Your App,” had introduced Meta Keyword Optimization as a strategy that makes your app to rank at high in the search result so its…
MKO Advanced: How to Select Perfect Keywords for Your App
This report will explain Meta Keyword Optimization (MKO) which can help your app to rank higher in the search result and be exposed to more users.
ASO Is Essential for App Marketing. But What Is It?
Have you ever thought about how many apps exist? The data collected by statista (statista(apple),statista(Google)) in Q1 2022 shows that there are 3.8 million apps in Apple App Store and 3.3 million…
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