iOS 17 New Features and ASO Notes

Introduction It’s September again! To most people in Japan, it signifies the start of autumn and the time to eat “Yakiimo” or Japanese sweet potato… But for tech-enthusiasts, specifically Apple fans, it can only mean one thing: New Products.We’ve talked

The Weekly Discover Keywords of App Store in Japan [Sep 2023: Week 2]

Introduction As a global marketer, it is no secret that the Japanese market is one of the most challenging markets to break into. This is due to the language barrier, unique cultural backgrounds, and Japan’s strong loyalty to domestic products.

The Release of iPhone 15 Series

Introduction Apple just released its newest products – the iPhone 15 series, Apple Watch models and Airpods Pro 2 earbuds – and the anticipation among tech enthusiasts couldn’t be higher. Was the wait worth it? Let’s take a look at

Why ARPU in Japan Surpasses Other Countries

Introduction In the world of mobile apps and gaming, one metric stands out when it comes to financial success: Average Revenue Per User (ARPU). While ARPU can vary greatly across different regions, one country that consistently outshines the rest is

Maximizing Marketing Opportunities: Discovering Strategies and Opportunities on LINE

Introduction Welcome to the world of LINE, a popular messaging platform with a vast user base and immense marketing potential. As businesses strive to connect with their target audience in a digital landscape, leveraging the power of LINE has become

Exploring the Common Promotions and Events in Shopping Apps in Japan: An In-Depth Research

Intro In the ever-evolving world of e-commerce and mobile shopping, it is crucial for shopping apps to stay competitive and attract users. One of the strategies employed by these apps is offering exciting promotions and events to engage and retain

Features

Keyword Optimization
Creative Optimization
Review Optimization